Marketing Articles
31: Make Catalogs That Stand Out
In today’s business world, customers routinely do a lot of their shopping – if not most of their shopping – on the internet. Buying merchandise online has become the norm, even when it comes to items that were traditionally bought in brick-and-mortar stores.
32: Making the Best Brochures Possible
Brochures are not the cheapest commercial printing you could go with. People expect a higher level of quality from brochure printing than most kinds of advertising.
33: Tips for Redesigning Your Logo
Whether you decide to overhaul your logo or to update it, take heed of the following guidelines of logo design.
34: Making Postcards Work for You
When working for a real estate office, I had to create and mail thousands of postcards over the course of just a few months. Postcard marketing seemed to be the office's main avenue of advertising to top clients, and these mailings seemed to create more responses than flyers or personalized letters. It didn't take me long to notice the benefits of using postcards to reach a client base.
35: Results You Can Measure
If you’re going to spend money on something, it’s nice to know that you’re getting something in return.
36: Guidelines for Choosing the Right Commercial Printer
Many printers specialize in certain types of printing. Part of what kind of printing a printer does depends on what kind of printing press it has.
37: Tired of That Tired Old Brochure?
The difference between a space filler and an advertising dynamo is care in design, so don’t let your brochures become tired and stale. Consider some of the following ideas when planning your brochure printing.
38: Product Label Recommendations to Make Your Product Shine
If you sell a product, you need a label for that product. Your label might be the last thing you think of, but product label printing is actually a very important piece of your marketing program.
39: The Many Benefits of Print Advertising
In today’s internet world, many companies have assigned much of their advertising budget to web forms. Yet printed marketing tools still need to be major part of any advertising campaign for several reasons.
40: Who to Enlist for Marketing Help
Many entrepreneurs are great at DIY (do-it-yourself) projects. They learn to be a Jack- or Jill-of-all-trades. And many entrepreneurs want to do everything themselves. They simply don’t trust anyone else to do work that represents their business. Sound like anyone you know? Maybe even you?
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