Giving Power to your Words in Label Printing

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by: robertjohnston
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Is your label printing getting a little bit simple, old or basically boring? This usually happens when you don’t really challenge yourself or your designers enough for label printing. Don’t worry though. There is always a solution to making your color labels better. In this article, I will show you how to give power to your words in label printing. By manipulating your label text and designs in certain ways, you can once again regain that great and fresh look that people always marvel at when they see color labels.
• Size variations – One of the easiest techniques you can do to make your words more powerful is to change your text sizes. Make your main title or slogan really big and then vary the other details to smaller font sizes. The contrast in size, emphasizes the title while at the same time, the smaller text means that you can fit more details for your color labels. This is a great technique for product or project labels as you can use a big font size for your brand or project title, while the smaller ones can be your tagline.
• Color contrasts – Besides size, color is also something you can use to contrast your words. For example, you might have a label that has a totally blue theme. Now, if you print your words in bright orange through this blue background, your words should immediately shine in your label printing. These kinds of color contrasts area great since you really can establish a mood with your colors while adding that important emphasis on your power words. Just use complimentary colors for your color themes and you should not go wrong.
• 3D effects – Another thing you can do with your label printing is to simply add some three dimensional effects. Adding embossing effects, as well as extended lines and areas for your text can make it look larger and more complete than other text in your color label. This can give that extra emphasis for your title that people will immediately notice, even if your label printing is a bit far. Do not worry, you can easily do this with your design. Just look for font effects or 3D text features in your software and you should be able to easily apply this to your label designs.
• Layer blending options – Finally, if you are using a special image editing software like Corel or Photoshop, you can use special blending options to make your text look a little bit more impressive and powerful. These blending options include adding glow effects to your text, lifted shadow effects, color border strokes or even textured overlays. These effects add a lot more detail to your power words, giving your label printing that extra impact it deserves. You can even combine some of these effects to get better combinations.
So that is how you change your designs to give power to your words in label printing. As you can see, it is very simple. You can easily do this kind of label printing yourself.

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