Do-It-Yourself Branding Strategies
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by: andrewmichaels
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Word Count: 503
So how do you create an effective brand? Try these steps:
1- Have a mission statement. If you already have one, refine it. Why do you have your business? Why does your company exist? A mission statement answers these questions. Your mission statement states the problem that your target clients have and the solution that you can provide better than your competition. If you can explain clearly and briefly this concept to your target clients then you would’ve established a strong theme by which all your marketing campaigns, including your poster printing, will follow. This first step is crucial as this will help make the rest of the branding process flow smoothly.
2- Clarify your theme. Your theme is a product of your mission statement. It is something tangible and concrete of how you want the public to have an image of your company. The best themes are those that invoke emotions from the viewers. And it is based on the image you would want to have for your company.
3- Create a memorable tagline. This is the slogan that you would be remembered by your target clients. It expresses who you are and what you can do. Humor and pun often help to convey a memorable tagline. So spend time researching and looking at other taglines found in the market. Use them as guides for your own slogan.
4- Print a newsletter. Distribute a newsletter regularly so you can stay at the forefront of the minds of your target clients. Every time they go looking for the kind of service you provide, they would be thinking of you as a company that can be trusted to provide them the solution to their needs.
5- Design and put up a website. With the popularity of the Internet, it’s a no-brainer that you should have your own website to promote your business. Add new and informative details regularly – at least once a week. All your printed sales materials such as your poster printing should lead your readers to your website. The more traffic you have to your website, the more leads you will generate for your business.
6- Write and publish articles regularly. Even on a daily basis. Make use of the availability and easy-access to the Internet. Submit your articles to free directories and establish yourself as an expert in your particular niche. By getting them interested in what you have to say, you can eventually guide them to visit your website to learn more about your business
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